The Wardrobe Crisis in Urban India
Urban Indian households are drowning in textile excess, yet struggling to find practical solutions for their overflowing wardrobes.
150+
Garments per household
Average wardrobe size in urban Indian homes
40%
Go completely unused
Clothes sitting idle, taking up space
1M
Tons of textile waste
Generated annually across India
Consumers want to look fresh, embrace sustainability, and declutter homes but lack convenient services to transform their existing wardrobes.
The gap between intention and option presents an Opportunity.
Dobara: Three Choices, One Wardrobe
Transforms clothing waste into wardrobe wealth.
1
Alter
Transform ill-fitting garments into perfectly tailored pieces.
Our skilled tailors ensure every piece fits like it should.
2
Restyle
Creative reimagining of existing pieces with styling guidance.
Discover new ways to wear forgotten favourites.
3
Donate
Hassle-free pickup service, giving garments a meaningful second.
NGOs supported whilst decluttering your space.
MVP Strategy: Service-first approach using WhatsApp coordination. Alternation Management and Styling via Technology.
Future roadmap includes AI-powered wardrobe digitisation, smart alterations and personalised styling recommendations.
Pilot: Proof of Concept in 90 Days
Strategic Launch
Mumbai's compact geography and fashion-forward consumer base make it the ideal testing ground for our service model.
Dense urban living creates acute wardrobe management challenges.
50 Households
Carefully selected early adopters across key neighbourhoods
500 Garments
Target processing volume across all three service categories
Success Metrics That Matter
400+
Garments Donated
Seamless Service & Donation Receipt
100+
Garments Processed
Altered and restyled to extend lifecycle
7/10
Target NPS Score
Net Promoter Score indicating delight
Why Dobara Will Succeed
Proven Fashion Expertise
Two years styling services and AI wardrobe technology, giving us deep market understanding and technical foundation.
Established Network
Strong relationships with skilled tailors and styling professionals across country, enabling efficient execution from day one.
Fashion + Technology
Unique dual perspective combining fashion industry insight with scalable technology mindset for sustainable growth.
Cultural Resonance
"Dobara" perfectly captures India's growing embrace of circular economy and mindful consumption, tapping into cultural values.
"Dobara represents the intersection of sustainability, convenience, and style-exactly what today's conscious Indian consumer demands."
Investment Opportunity: ₹20 Lakhs Pilot
Lean, Focused Team Structure
  • Technology Roles: Application for Styling, Alternation Management and Donation tracking
  • Operations Lead: Manages pickup and delivery logistics
  • Professional Stylist: Conducts customer wardrobe consultations
  • Alteration Partners: Outsourced network for alteration and restyling work
  • Expert Advisors: Fashion, Sustainability, Styling & Operations
Strategic Fund Allocation
30%
Operations & Talent
₹6L for core team and service delivery
10%
Service Execution
₹2L for logistics and alteration services
20%
Customer Acquisition
₹4L for marketing and household onboarding
40%
Technology Setup
₹8L for systems and data infrastructure

Clear Path Forward: ₹20 Lakhs pilot delivers proof of demand and operational blueprint, positioning us perfectly for seed funding to scale across India's major metros.